Event
CALL KARO CHEVY JEETO (31-Dec-Ahmedabad)
Contest CALL KARO CHEVY JEETO run on Airtel with handygo in Gujrat circle is successful run win by kamini Mhattre of Naroda
RURAL GENIE (28th Nov-29th Nov) at IMT Ghaziabad
,Handygo which is a pioneering Mobile Value Added Service Company, invited Entries from leading B-Schools on possible Services on the Mobile which can be the thrust towards Behtar Zindagi of Rural India. This initiative was in association with The Institute of Management Technology, Ghaziabad as part of its annual Inter B-School Marketing World Cup.The call to action for B-Schools was to create a service which was truly Path Breaking, Thought Provoking, Mind Blowing and Genre Defining. A service which could have the power to Impact Lives and lead to Behtar Zindagi!
The event saw participation from leading B-Schools like IIM-Ahmadabad, IIM- Lucknow, FMS, IIFT, MDI, SIBM, IMT Ghaziabad amongst others. Students come up with Innovative ideas backed up by through analysis of business models and implementation issues. The services suggested by students were from all areas that impact the life of people in rural areas, from agriculture and livestock to areas like health, education and finance.The event was an enriching experience for the attendees as well, as the team from Handygo shared what they were doing towards Rural Empowerment through their ‘Behtar Zindagi’ Interactive Voice Response Mobile Service through which rural people can access a variety of information like mandi rates, weather advisories etc., in their own language by just dialing the number 55678.
The event was a perfect example of industry and b-school students coming together to come up with innovative models that can both impact lives and also lead to sustainable revenue streams.
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