http://jgohil.typepad.com/minternet360/2005/02/mobile_music_ne.html 

Wireless telephony has overtaken fixed telephony in India. With 41.6 million wireless subscribers and one billion strong populations, India's market potential is enormous. With the proliferation of the Hot Wireless service, it is regarded as hottest growth wireless frontiers and is the world’s 13th largest (source EMC) and is predicted that the market will grow many more folds and will be counted in a row with top 5 markets of the world namely China, Brazil, USA and Russia. The blistering speed of the wireless technology advancement and receptive subscriber of the Mobile entertainment makes the Indian market highly glorious. An unofficial report from a very prestigious Firm says that the growth will remain unstoppable and shall cross the mark of 120 million subscribers in India by 2008.
With the increase in the number of the subscribers the demand for the value added services went up and so is the demand of the quality contents for the operators and aggregators and in turn to the end users. To maximize growth and revenue opportunities in the burgeoning wireless content space, wireless service providers need to implement end-to-end content management solutions. Such solutions are needed to ensure cost-effective and scalable content management capabilities and to provide best-of-class content experiences by users which, in turn, drive further content adoption and usage. A comprehensive content management solution must address core issues such as acquiring, managing, and releasing high volumes of timely, accurate, and desired content to specific end users. And the only cost-effective way to address such complex and inter-related issues, even in the medium-term, is through end-to-end solutions that are integrated, automated, flexible, and fully scalable.
Value Added Service has definitely caught every operator’s attention. Today data-based VAS is more of hype, at least from the revenue standpoint. There is a huge untapped area in VAS, which when fully exploited will bring big bucks for everyone. However, for that to happen content providers need to approach the whole game with a new mindset, something that New Delhi based Value added service and content provider company Handygo has done in India.
Handygo is a pioneer in vernacular content development. They have gained experienced in content management by partnering with the major Operators and aggregators in India and Abroad. Handygo has greater need that go beyond optimizing contents for their customers. According to Mr. Praveen Rajpal CEO of Handygo, he ensures that Handygo meet the challenges of delivering content which are then translated into opportunities to lower their own costs via automation into the content handling process, and to build solutions that address both current and future needs. A robust content management solution should not only be end- to-end, it should also meet wireless service provider needs.
Handygo unlike its competitors acquires the contents that are needed most and fulfill the vernacularism. Narrowband and Broadband contents have increased the scope of the offered value Added Services to the subscribers. The major content providers like Mauj, Indiagames, Hungama; all competes in the same domain, with the exception of Handygo that caters diversified entertainment contents. Handygo unlike its competitors provide the platform for all the value added services, which is the cost incurring feature of today’s value added services. Team Handygo understand this and offers the complete expertise platform to operators.
According to Mr. Rajpal, his passion to work acts as the main driving force for Handygo to stay competitive and tuned in the industry. He can be contacted by sending mail to info@handygo.com