There are over 200 crops and 3 main sowing seasons in India
Livelihood of over 500 Mn is dependent on agriculture related activities
'Behtar Zindagi (Better Life)' - A revolutionary m-powered exclusive rural IVR service is designed after a research spanning over 12 months and with a vision to connect with rural India, keeping in mind the biggest section of the rural population-farmers. Agriculture accounts for approximately 33 percent of India's GDP and employs nearly 62 percent of the total Indian population.
'Behtar Zindagi (Better Life)' is an exclusive rural initiative on Mobile phone by Handygo technologies Pvt. Ltd. through interactive Voice Response (IVR) running on short code ‘556780’ throughout India in all regional languages. This service is designed with a strategic vision of sharing & providing relevant, accurate, updated and critical information locally and opening up wider information network for rural communities.
This service has created a niche within a year of its launch in the rural community and is determined to deliver accurate reliable & affordable information connectivity capable of delivering Value added Service anytime, anywhere that can be harnessed for integrated upliftment of rural people through single mode that is Mobile. To ensure the credibility and accuracy of the delivery, the entire content is developed in support with various Government bodies, NGOs, Universities and Private organizations.
Behtar Zindagi (Better Life) is an IVR accessible package that brings together a wide range of services onto a single platform. 'Behtar Zindagi (Better Life)' offerings include relevant information on domains like:-
Behtar Zindagi Awards & Recognitions
Traditionally promotions are split into two types - "above the line" and "below the line". Handygo explicitly uses both ways to raise awareness and build brand positioning. With a set of targeted and intended audience, Handygo takes an end to end initiative of its products via